Asian Cricket Council announces media partnership with Sony Networks

Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) will hold exclusive Media Rights for all ACC tournaments from 2024 to 2031, the Asian Cricket Council (ACC) has announced.

“This deal marks more than a 70% increase from the previous media rights cycle, highlighting the growing global stature and appetite for ACC Asia Cup tournaments,” said a statement from ACC.

The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. This partnership ensures comprehensive and innovative coverage of Asian cricket’s marquee tournaments across television, digital, and audio platforms.

Jay Shah, President of the ACC, said, “This Media Rights deal is a significant milestone for the Asian Cricket Council and cricket across the region. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best of the region’s talent. With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide.

“The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programs, infrastructure development, and talent pathways, especially for associate nations. This collaboration will drive the continued growth of cricket across Asia and ensure its vibrant future,” he added.

Asian Cricket Council, Sony Pictures Networks India, ACC, Jay Shah, Asia Cup, Media Rights